Integrated Media Guide/Account Executive   January 2024 – Current

Backyard Media | Bend, OR

  • Spearheaded key growth areas in a dynamic and fast-paced environment, ensuring effective client relations and satisfaction.

  • Managed comprehensive marketing strategies for local, regional, and national businesses, encompassing broadcast radio, digital platforms, and event sponsorship.

  • Developed and maintained strong relationships with new and existing advertisers and agencies, leading to increased client retention and business growth.

  • Conducted in-person client meetings, presentations, and proposals, while maintaining a high level of activity and adaptability.

  • Utilized Microsoft Office, CRM systems, and digital platforms to analyze data, research target accounts, and develop tailored account-specific strategies.

 

Business Development Representative – On Premise     October 2022 – January 2024

Anheuser-Busch | Bend, OR

•     Visit assigned retail accounts to sell volume, increase distribution, monitor price, and maintain the look of the leader.

•     Build strong business relationships with key customers, improving customer satisfaction by uncovering, addressing, and serving customer needs.

•     Negotiate new product placement and increase sales.

•     Gather market and customer information and provide feedback on buying trends and pricing changes.

•     Ensure sufficient inventory levels are maintained with all accounts.

•     Plan and execute consumer programming and sales standards ensuring execution excellence of trade programming/POCM.

•     Execution of proper call cycle frequency.

•     Represent Anheuser-Busch through promotions and company events. Participate in new product launch events including profile tastings/samplings.

 

Sales Representative - Combo     October 2021 - October 2022

Anheuser-Busch | Bend, OR

  • Visit assigned retail accounts to sell volume, increase distribution, monitor price and manage shelf space.

  • Make daily decisions regarding retail inventory levels using past sales history and reports.

  • Increase shelf space and position for Anheuser-Busch product.

  • Reach and/or exceed monthly sales goals on a consistent basis.

Inside Sales Representative     November 2020 - July 2021

Oregon’s Wild Harvest | Redmond, OR

  • Called on existing retail accounts to collect orders, increase sales and introduce new products.

  • Called on non-buy retail accounts to generate new business and increase the market share within sales territory.

  • Handled inbound sales calls to answer product questions, provide product information, and place orders.

  • Built and maintained relationships with existing customers while selling new products and displays.

 

Outside Sales Representative    November 2019 - March 2020

Wild Ride Brewing | Redmond, OR 

  • Maintained relationships with bar, restaurant, taproom, and retail store managers and buyers.

  • Traveled as needed around sales territory to grow brand recognition and sales.

  • Scheduled days to work with the distributor sales team to build relationships with them and our customers.

  • Setup special events and beer tastings with accounts to showcase the brewery.

  • Worked with distributors to help drive sales goals and new product placements.

Area Sales Manager    March 2019 - October 2019

Brew Dr. Kombucha | Portland, OR      

  • Managed sales and distribution in the Central and Southern regions of Oregon.

  • Expanded total territory points of distribution.

  • Collaborated with distributors to build awareness of portfolio and programming to improve the overall market share.

  • Worked closely with the distributor sales reps to educate them on product and generate growth at the account level. 

 

Event Operations Coordinator/Brand Sales Ambassador    August 2012 - December 2018

Deschutes Brewery | Bend, OR 

  • Logistically managed and leveraged major event assets to execute marketing initiatives.

  • Managed events and/or assisted in executing Central Oregon events put on by brewery or partners.

  • Lead marketing endeavors at major events such as GABF, High Sierra Music Festival and Roanoke Go Outside Festival.

  • Developed programming for Business Unit and Sales Teams to take to market in the Pacific Northwest and beyond.

  • Handler of mobile marketing vehicle “Woody”. Responsible for planning, execution and recaps of all program events.

  • Effectively leveraged Woody at various events and accounts to grow brand awareness.

  • Built and maintained relationships with wholesalers, accounts, partners and consumers across the brewery's footprint.